The most important thing that you need in your website is the traffic. More users at your website mean a better result from the site. If you are looking for Optimizing website Through SEO there are few things that you will need to consider. The first of them is the betterment of the search engine ranking of the site. The Benefits Search Engine Optimization renders a perfect stable condition of the site and thus you can get a better rate of conversion of users to customers at the ecommerce or the store of the site. The different aspects or the benefits of the better SEO ranking of the site have been discussed in this article.
Better web traffic
More traffic at the website means more chance to convert them to the customers and thus turn up your business. This easy Benefits Search Engine Optimization renders support for your business as well. Thus it is most important to focus on the SEO of the site, since that is going to bring the site at the front page of the search engines and thus help the users to easily find your site. There are different things that create an impact on the site, related to the search engine. The first of them is the content of the site. The content of the site contains the keywords and that turns your website to a favorite one of the search engines. The second is to create the links from the social sites and within your site. This will turn the website articles into an information factory, which is liked by the users very much.
The second important thing that you must focus for Optimizing website Through SEO is to get the webmaster tool perfect with your site. If you can fix the navigation issue with a site map or fix the bug issue of the site with a robot.txt file, then you will find your users to be safe and thus you will get the best possible support from your website.
Support within budget
The third and the final important thing is to get the support at a perfect budget, so that ypu can make your site turn into a glossary for your users. This can be done with the help of the SEO companies. You can get to the net and select the best support at your city from there. This will surely help you to build up a global business.
There are many ways to introduce SEO services to your website. Seo services are there to extend the visibility of your website with regards to online presence. There are many sorts of SEO services, some if not all is administered yourself however sadly SEO takes time and might be a really delicate matter.
So what forms of SEO services are there. Well, the primary and most significant a part of any seo service is to investigate what you have already got. By this I mean a whole review of your website must be conducted. wherever does one presently rank, what’s your linking structure like, will your website have any anomalies that are reaching to hamper seo services.
The next seo step is to make keyword made content and to confirm you page hypertext markup language is fitted with the foremost relevant keywords for your sites content. Your title and tags all have to be compelled to contain the sort of keywords you’re targeting. this can be a vital a part of any seo service and will not be unnoted. Some SEO services Sydney guarantee first-page ranking placements to potential clients.So, any guarantee of this sort is nothing more than a sales pitch. The second step that’s even as vital is making relevant links to your website. The links you produce have to be compelled to relevant to your website content and ideally, from sites with high pagerank. If your website has never been optimised then it’s vital to submit it to as several directories as attainable. These are going to be you beginning high PR links. you’ll then pass on the article promoting as a part of your seo service, however, make sure that any articles you write are relevant to the keyword you’re targeting. Choose a guaranteed SEO services Sydney that has a more holistic approach instead of targeting just one metric.
Another vital side of seo service is to appear for link partners. These are webmasters who publish info that’s relevant to your website. These webmasters are going to be able to offer you with a link in exchange for one in every of theirs. These links don’t seem to be as powerful mutually method links to your site and that I would suggest not surpassing 5 on any of your site pages. the rationale why reciprocal links are damaging is as a result of a number of the key programs could take into account them to be paid exchanges between webmaster that is against search engine tips. Therefore, finding SEO Sydney services that actually give you your money’s worth involves some hard work.
The final step of seo service is to analyse your traffic and tweak improvement wherever required. You may have to be compelled to see what your traffic supplies are and the way every source behaves together with your website. this can assist you to tweak your improvement strategies and convey additional profitable prospects to your website.
Education marketers struggle to generate new leads and nurturing them into their admission funnel. Their struggle is basically with the creation of content that would meet their purpose in the best way. It is essential for them to know that content creation is a challenging task for marketers and admission representatives at schools, at all levels of education.
However, there is nothing much to worry about this because Ryan Madigan Raleigh offers the following four amazing tips that can help schools to get the best out of their existing content and use it for creating new and attractive offers.
- 1. Auditing current content offers
Marketers need to specifically audit their current content offers for determining pieces that performed the best by looking at submissions and the number of leads that such content generated. However, it should be noted that the best performing content differ depending on the stage of the decision process the students and their families find themselves in. For inspiration, marketers can seek help from outdated content.
The eBook on extracurricular activities may be leading to good conversions but sadly, they are outdated. Updating the eBook can bring marketers a good deal because reflecting current extracurricular activities becomes beneficial for both marketers and their prospective students.
- 2. Identifying the most popular blog posts
Ryan Madigan Raleigh suggests that just like auditing current content offers, the blog content should also be audited for identifying the most popular posts. They need to identify the blog formats that drive the maximum views. Marketers can take three of the blog posts on a particular subject and repackage them into an attractive eBook offer.
- 3. Keeping pace with admissions
This can be done with continuous interaction with the admission team for gathering the needs of students and/or parents. Admissions members are in touch with the parents and students on a regular basis, because of which they can provide marketers with the necessary information. This information can be used to create content and using it to nurture the prospective students and families.
- 4. Repackaging existing resources
By not gating content behind forms, marketers lose the opportunity to generate new leads. A compelling offer can push students to fill out the form for receiving the offer. Marketers should run through their site pages and search for different pieces of content, which may lack substance for being put behind a landing page. However, they can be repackaged with other resources in a good way for making it a substantial download.
By following the above tips, marketers can create new offers, landing page, thank you page and call to action button and can also experience considerable time saving in generating leads.
Search engine optimization is more than just written content and keywords. While these are extremely important, you will also find a variety of best SEO tools that will boost your search engine rankings. A SEO tool will help you rank as high as possible on any search engine site. There are many effective search engine marketing tools available to you. If you are interested in learning more about best SEO tools, here is a list of the most popular ones.
Using the Right Search Engine Position Tool:
There are several useful search engine optimization tools available for you to use when it comes to boost your rankings on the web. Using the right search engine position tool will help you consistently rank high on search engine websites such as Yahoo and Google. In addition, most of these search engine marketing research and best SEO tools are available right online.
Page Checker: One best SEO tool for webmasters is a similar page checker. These best SEO tools will search the Internet for websites or pages that are very similar to your own. The reason this website best SEO tool is important is because, if your page is very similar to another, a search engine might lower your ranking, because of the content. You can run a check, using this free SEO tool to make sure that your page is unique.
Spider simulator: One of the best SEO tools out there is a spider simulator. This handy aging keyword optimization tool allows you to see how a spider crawl will be visible to a search engine. This is a very important, because when a search engine is “crawled” it will find hyperlinks, images and content. If your content is not visible using the correct script or hyperlinks in it will be passed on, and ignored by the spider.
Keyword density check: Another important search engine optimization tool to help boost your rankings on the Internet is a keyword density check. These SEO tools will find how many times a certain keyword or phrase occurs on your website or in your content. This is how a search engine ranks your website, so it is important that you check the density of the keywords within your content.
Back link builder: A back link builder is among other best SEO tools you want to make use of when optimizing your website. This feature allows you to use extremely useful links to help direct traffic straight into your website. Key phrases such as “click here”, “add a link”, and “email here” is all keyword phrases that consistently rank high on search engines. Adding them to your website can be very useful to you.
There are many other best Search Engine Optimization tools that will help you in optimizing your website. You need to make sure that your website contains all the best SEO tools for the best chance of success.
Exactly how much info have you got in relation to Search engine optimisation and also the ways that it may help your company prosper? Search engine marketing is deciphered as Search Engine Optimization as well as in these superior events of inventive systems it works well for developing your goods in addition to solutions throughout the World-wide-web. Considering the essential words representing your products or your services, the Web optimization professionals increase your online page’s rankings on the most well-known web based web-based searchers, as an example, Google and Yahoo. This way, in case a world wide web consumer is searching for things along with options that understand your business, there will be a better opportunity that he or she will see it while skimming the internet.
All things considered, Search engine optimisation takes a group of extraordinary abilities. Sure enough, today’s market is really packed with various Search engine optimisation professionals who will be more than happy to provide you with their services. Regardless, finding the most reputable, immediate along with skilled master might take considerable time. On the off chance that you’re at the moment searching the web, looking for this kind of experts, we only can not assist but propose you to definitely navigate to the world-wide-web link and discover more details on the most effective Search engine optimisation consultant on the market without delay. As it would end up, not necessarily an extraordinary master is the priciest one. A great Search engine optimisation consultant Wimbledon may help you for an adjusted price, so you’ll not require to empty your wallet to advertise your service using the web.
As a result, on the off chance that you are looking for an increased way for developing your service, make sure you look at the above-mentioned web based web site, have a look at this SEO consultant in Wimbledon and you’ll not at all be frustrated. It doesn’t matter what particular items or maybe options you need to advertise, it doesn’t matter how little or big your business may perhaps be, you can always depend on a Wimbledon Search engine optimisation expert that will help you within the very least period of time achievable. He will expand your audience and can open brand new market options that you should produce. If you plan to overcome the online world and would like to show you are the top supplier available, you can read the internet site and you’ll keep on returning for alot more.
Do you want a website for your company? Wish if you could reach with your service/ product at each and every corner of the world? Well, this is only possible if you don’t just have a business website of your own but have one in working order. Yes, more than just coming up with a well designed website, making sure that it is completely applicable before making it live, is what matters most.
Web application development is a process of coming up with program which are whole and independent and which are connected directly with the utility of the users. These applications also help businesses to manage their online section automatically.
When any business applies for outsource of custom web applications, they do so with the prime objective to grow their business online. And web developers of the outsourcing company will help any business client achieve just the right shot with the following activities-
- Allow any business to combine, compare or choose the most appropriate product/ service of any company
- Customize solutions with configuration based on pre-set permutations and combinations
- Connect with customer’s interest and thereby generate qualified leads
- Earn company integrity by providing power of decision making on the customer’s end
But this is only possible when, web application developers plan ahead the requirement of any business as if they fail to know where they will head to, they will come up with the wrong application. It is on the part of the business holders to explain the necessity of the business to the developer in order to think about which application will help them gain the following-
- Application that is interactive- in the immense completion scenario, both retention of the existing and procurement of the new clients is an important facet that most want. The web based application will help businesses achieve benefits by customizing it to send as well as receive mails. Users of the product/service will get an adequate platform to interact with business.
- Application that is automated- the program developed must be user friendly to give comfort to any user. All the functionalities of the application are streamlined with steps for creation of less amount of confusion. It is the automation that is the prime benefit of Web applications.
- Application which brings efficiency and effectiveness- when business is managed with the help of web- based application development; it can manage the whole business more effectually and efficiently. Companies get a chance to reduce the operation overheads, reduce printing expenses and all the activities are carried out will minimal error. Businesses have been found to achieve more profit and revenue with web application usage. The application is so developed that it keeps a track record of the buyers account.
But all these are only possible, when a good outsourcing company is selected, who makes the word of business the sole priority in every area of service. Hence, think twice before select any outsourcing and consulting company for web application development.
If you’ve had a discussion about SEO (search engine optimization) for your Web site in the past, you may have heard the phrase “keyword density” used. Keyword density is a jargon term in SEO that refers to the number of times your keyword phrase appears on the page. At one point, this did have an effect on search engine rankings, but updates by search engines over the years, and changes in how people use the Web, have dramatically changed SEO best practices, including how keyword density should be used (if at all).
What is Keyword Density?
Keyword density is the percentage of times a keyword or keyword phrase is found in your page content amidst all the other content. For example, if you have a Web page with exactly 100 words on it, including all headlines, captions, alt text, and advertising, and you have a keyword phrase that is on the page 3 times, your keyword density is 3%:
# of repeats of the keyword / total number of words on the page * 100 = Keyword Density
Keyword density applies to the page as it displays live on your website. Years ago, people would try to create content with a high keyword density and then place it on their website in an effort to try to rank more effectively for those terms and phrases. Unfortunately, this results in Web site content that was a struggle to read for normal people. You would often see text like this:
“We are a Web design company that offer Web site design and Web site development services. Our Web design team has years of web design and development experience designing and developing Web sites for a variety of clients across a wide range of industries.”
That text may seem ridiculous (because it is), but it was not uncommon to see many sites with content just like this.
Write for People, Not Search Engines
Whether or not this keyword density (also known as keyword stuffing when it was taken to the extreme that I did in my example) ever really worked is debatable, but what is clear is that it does not work today! In fact, search engines would actually penalize you for writing content like this and no sane person would give your site any time to read this garbage content.
When writing content for websites, be mindful of keywords that are relevant to that site’s customers, but do not overdo it. Having those keywords appear naturally and comfortably in the text, the same way that they may enter into normal, conversational speech, is what you want to go for – not an overload of select keywords in a fruitless attempt to rise in rankings.
Good content that is well written, relevant, and useful will get you the SEO value you need. So if anyone mentions “keyword density” to you in a conversation about search engine rankings, run the other way – fast!
Zeke Camusio is head of The Outsourcing Company, a consulting firm that helps small businesses develop search engine optimization programs and social media marketing strategies. We asked him to explain some SEO basics.
What is Search Engine Optimization?
Millions of people use Google every day to search for everything from “diabetes treatment” to “sporting goods store in Chicago.” Those people click on the first results Google returns.
Nobody goes to the 15th page. This means that only the websites that are in the first positions get found. SEO is a collection of tactics that help a website rank in the first positions of Google for search terms that describe their business. For example, an Italian restaurant in Seattle will really benefit from being #1 on Google for search terms like “Seattle Italian restaurant” or “Italian restaurant in Seattle.”
How does a small business know if it really needs an SEO strategy?
SEO is a marketing tactic. You should only do SEO if it makes you more money than it costs you, right? To figure out if your business needs SEO, you need to find out how many people are searching for what you sell. You can use the Google Keyword Tool to find this out.
Let’s work with the example we mentioned before: the Italian restaurant in Seattle. According to Google, all the variations of “Italian restaurant in Seattle”combined have over 14,000 searches per month. According to the most recent data, the website that is #1 on Google gets 56% of the clicks, which in this case is about 7,800 clicks.
Just to be on the safe side of the forecast, I always like to assume that a company can get only half of these clicks. So, let’s say you only get 3,900 visitors a month.
Now, how many of these visitors will make a reservation at your restaurant? Does 5% sound reasonable considering that these people were looking for an Italian restaurant in Seattle and they found yours? This would result in 195 reservations per month. Let’s say your average profit per reservation is $50. Being at the top of Google can bring you $9,750 in profits every month. If this number is higher than what SEO costs you, then you should move ahead and do it.
It’s crucial that you run these numbers for your own business. In some industries SEO is extremely profitable and in others it isn’t anymore. This is because different industries have different profit margins, different search volume and doing SEO for some keywords is very expensive. Make your projections and find out if your business needs SEO or not.
Custom Web App Development has spread everywhere. The development of a web app can be divided in to 4 phases. These are as shown below:
- Envisioning the direction of the web app.
- Planning the necessary steps.
- Development of the app itself.
- Testing the software and creating support.
Throughout the rest of the article we will see these 4 phases in a little more detail.
Envisioning the direction of the web app
This is the phase when an idea is selected to bring to life. Not all ideas are worth building an app for and in this phase, you have to analyze the available data and set goals. Management and developers come together in this phase come together to discuss and decide the goals of the project. The goals of the project must include recognizing the limitations placed on the project, versioning of the app and scheduling of the project. In this phase people should also create a detailed work outline to achieve the goal. By the end of this phase there should be decision and documentation on the nature of the application, the work process and the end results expected by the project.
Planning the necessary steps
This phase is very important to the whole project. In this phase, you have to determine the ‘how’s’ of the app. In this phase you have to figure out questions like which scripting language is the best for the project, what features must be included and so on. The main focus of this phase is planning and functional specifications. The project planning will determine a time frame for the project and functional specifications will outline the function and the flow of the project.
Once the project plan and functional details have been prepared it is time to set the baseline for the development work to begin. The developers start coding, testing and continuously publishing data. This phase establishes the data variables, entities and coding procedures that will be used throughout the remainder of the project. The information is presented to the management for review then.
Testing the software and creating support
The stability phase of the Custom Web application project mainly focuses on testing and the removal of bugs, discrepancies and network issues that may otherwise cause the application to fail. It is in this phase that policies and procedures are established for a successful support system.
There is no debate online customer reviews are important whether you are selling a product or offering a service. We know that consumers look to friends, family and even strangers for feedback and recommendations on services and products. They trust word of mouth marketing. We use the internet to research before we buy, so what people say online matters and influence whether or not someone purchases from you.
The digital world has made information readily available, there are even applications that allow us to scan a barcode and get immediate feedback. We want to know what others have to say about your brand and company.
Reviews are not only good for customers, it’s good for your overall online presence. Online reviews are having a growing impact on search engine results and they have the ability to positively impact your search engine placement, especially search placement in local listings. Reports have also shown that customer reviews often increase the click through rate to your website and are used to reinforce your geographic listing which is why they often increase your local search placement. Visibility on customer review sites is a major component that search engines value and incorporate in their algorithm to determine your search relevance in the local market.
Now with all of that being said, would you believe that only 23 percent of customers have every submitted an online review or rating?
Most reviews also center around the negative, because that’s when most consumers feel it’s important to let their voice be heard.
Reviews are not only good for business, but they are good for customers.
How can you change this? We know that customers are searching for information, but not finding the content that you want them to find, so how can we encourage product or service reviews?
First thing is first, you need to make sure that you have completed your profiles are on the popular review sites like:
- Google+ Local
- Yahoo! Local Listings
- Merchant Circle
- Angie’s List
Once you’ve finished completing your profiles you need to strategize on how to create customer relationships making them want to leave reviews for you and become your brand ambassador. Here are just a few ideas that you can begin putting in place:
- Ask for the review. Do you ask for reviews? You can ask for a review via your website, email, telephone or even use a more traditional approach by sending them a postcard or comment card asking them for a review. I’m amazed at how many companies don’t even ask customers for a review or endorsement.
- Educate them on how to leave a review. You’d be amazed at how many customers don’t realize how important reviews are for businesses today. Create a one-sheet or how to tutorial that educates them on how to leave feedback and where it can be posted.
- Personal touch. Don’t automate the process if it’s not necessary, why not send a personal email asking for a review. Many customers today miss that personal touch, especially when it comes to doing business online.
- Utilize a tool like ReviewBiz. I’m a fan of this tool. It’s free and a great way to make it easy for website visitors to leave a review on popular websites. While it’s a passive approach, make it easy carries merit and gains response.
- Create a review station. Do you have a brick and mortar location? Why not setup a review station that contains a laptop where people can submit their review when they visit? Note: Be careful some review sites will penalize you for having reviews submitted from the same IP address.
- Get help. There are outsource solutions that will contact your customers for you. A few companies that provide that service is DemandForce, CustomerLobby and PowerReviews.
- Quick Reminder. Add a review instruction sheet in your orders. What better time to get feedback than when you have surpassed expectations by getting an order to a customer sooner than they expected?
- Offer an incentive. Use this as a last resort, most customers will leave a review without an incentive, but sometimes an incentive can motivate them to act quickly and get that review posted. You have to do it ethical, so you can offer coupons, discounts, or a freebie, but you cannot make it conditional on a positive review.
- Respond to reviews. When you get a negative review, respond in public, solve the problem. This shows that you are listening and engaged which will often encourage more feedback. When you get a positive review be sure to say thank you.
- Email signature. How many emails do you send out a day? How many emails does your company send out a day? Include a review link in your standard email signature, you’ll be surprised at how many will use it.
When it comes to marketing we can all learn from companies that do it really well. The same is true when it comes to customer reviews. A company that stands out in my mind that does a phenomenal job at getting reviews is Amazon. Take a look at their strategy, is there anything that you could implement into your business that would help you in getting more reviews?
In a tech-driven world, no business can create its recognition to many without seeking the help of the (World Wide Web)/online marketing/internet. The internet has paved way for many small businesses to make their names known to a larger audience and compete with the big wigs. A well planned business development scheme via the inter-web can very effectively propel a business to greater success by getting in touch with a wider, and even a global client base.
Web development may sound expensive, and give a notion that only big businesses and large business development firms can afford but with technology and connectivity becoming even more vital in business, even SMBs cannot afford to sit back and watch in the sidelines. Today, more affordable web development solutions are made available to small businesses, giving them a much needed boost in terms of getting their businesses in the front lines. Web development levels the playing field for all types of businesses, providing organizations with highly efficient platforms to build their businesses upon.
Web Application development companies across the World Wide Web comprises of highly qualified professionals with bag full of experience and knowledge in software development, website and web applications development, and other related work. The demand for their services are getting higher as more and more businesses embrace the web as a powerful channel to market, develop, and make their business available to a wider client base.
The modern horizon is quickly expanding and web based development is certainly a vital business element. Thus, every organization must give ample attention in order to compete and dominate their particular niche. The range of web development products and services has grown exponentially because of the rising demand coming from various businesses wishing to gain edge over their competitors.
With consumers looking for round the clock services, customer care and support, online sales and purchases, businesses without online assets will have a tougher time meeting client demands. Simultaneously, will fall behind competitors who can provide their consumers the comfort and convenience of doing their transactions online and getting immediate client support in the most convenient way possible.
Web development also paves the way for swift services and automation, which are also vital to the success of a business trying to compete in a highly demanding consumer market. By considering the web application development as a major business asset, you will definitely not be left behind your competitors.
Scraping, or web scraping, is the action of taking content from one web site for use on another. This data extraction can be done either manually or by an automated method.
There are many tools created just to harvest blog posts, articles and photos from web sites. While there are some things that can be done to block these tools and programs, it is almost impossible to stop the copy / paste action by an actual person.
This is most commonly done by spam sites looking for free content to help attract visitors. While republishing content as unique is illegal, there is little that can be done to combat it. Learn how to actually beat Web Scrapers and benefit from new in-bound traffic and links.
Also Known As: site scraping, web harvesting and web data extraction
Common Misspellings: web scrapping, site scrapping
What are HTML Keywords
Keywords in HTML are words that you are targeting on a web page. They are typically short phrases that represent what the page is about. They are also, hopefully, the words that someone might type into a search engine and find your page.
In general, HTML keywords are found whether you intend them to be there or not. Keywords are just text like any other text, and when a search engine views your page, they look at the text and attempt to make a decision regarding what the page is about based on the text it sees.
Meta Data in HTML
But the most common use of the term “keywords” in HTML is as meta data. This is typically thought of as the meta keywords tag, and is written in HTML like this:
<meta name="keywords" content="keywords,html keywords,meta keywords,keyword data" />
This meta tag is not very important. Most search engines don’t use the keywords meta tag because it can be manipulated so easily by the web page writer. In other words, many page writers used to put random keywords into the keywords tag, in the hopes that the page would be optimized for those (probably more popular) phrases.
A More Important HTML Meta Tag Than Keywords: Description
If you are going to include meta data on your web pages, you should ignore the keywords tag, and instead use the meta description tag. This is meta data that nearly every search engine uses to describe your web page in their index. And that extra information could mean the difference from a customer clicking on your site for information or someone else’s.
HTML Keywords and Search Engines
Instead of using the keywords meta tag, you should think about keywords in the actual content of your web page. These are the terms that the search engines will use to evaluate what the page is about, and thus where it should appear in their search results.
This allows you to first write content that is useful, and then focus on search engine optimization to optimize that content for the keywords you are focusing on for that page.
How to Choose HTML Keywords
When you are choosing the keyword phrase for a web page, you should first focus on just one phrase per web page. It is not a good idea to try to optimize one web page for many different things, as this will confuse not only the search engines, but more importantly your readers.
One strategy that may seem counter-intuitive, but works well for many sites is to choose “long-tail” keywords. These are the keywords that don’t get huge amounts of search traffic. Because they aren’t as popular with searchers, they aren’t as competitive and it’s possible to rank higher in search for them. This gets your site noticed and gets you more credibility. And as your site gains credibility it will start ranking higher for more popular terms.
HTML Keywords Generators and Other Keywords Tools
Another way to determine the keywords in your HTML is to use a keyword generator. There are many online tools that will analyze your web page content and tell you how many times various phrases are used on your page. These are typically called keyword density analyzers. That previous link shows you some free ones that I have found, or you can check out keyword density tools recommended by other About.com readers.
Writing SEO friendly content is not hard. And unlike most people think, it doesn’t have to result in stilted, ugly prose. SEO friendly content is just content that was written with some attention paid to how a search engine might see the content.
SEO Friendly Writing Does Not Mean Writing for Search Engines
The first and foremost thought in your mind when working on content for your Web pages is that you’re writing for people not for search engines.
If you have to choose between a technique that is good for your readers but not so good for search engines or vice versa, choose that which is good for your readers. Search engines ultimately want to provide content that is interesting and informative for their customers too, and a page that is too optimized is no fun to read.
Luckily, most of the techniques that make good Web writing make for decent SEO as well.
- Write relevant content. Search engines have ways of recognizing when a page is not really about what it might seem to be about. If you’re playing games with your content to try and fool search engines, it will eventually be found and you’ll lose rank or even be banned. It’s much better to write content that is relevant to your topic.
- Put conclusions at the beginning. Another way to think of this is that you want your keywords to be denser towards the top of your article. If your page is about snow leopards, then the first mention of snow leopards should be in the title and first sentence. Don’t start using synonyms for your keyword phrase until the second or third paragraph.
- Use lists instead of paragraphs. Lists are easier to get your seo content into without your repetition seeming strange.
- Make your links part of the copy. This is especially important if your links include your keyword phrases. If you’ve linked to the Snow Leopart Trust on your snow leopard page, make sure that you link the words “Snow Leopard Trust” and not something unrelated like “click here”.
- Include internal sub-headings and they should include your keyword phrase. Use heading tags for your sub-heads, and repeat your keyword phrase.
- Proofread your pages. It doesn’t do any good to focus on the keywords “snow leopard” if you spell it “snow leopart” once or twice on the page. Plus, the spelling and grammar errors make your content look unprofessional, so people are less likely to link to your page.
Other Considerations for SEO Friendly Content
Repetition is very important for SEO friendly content. Once you’ve chosen your keyword phrase, you want to repeat it several times throughout the page. For instance: 2 times in the first paragraph, in every sub-heading, once in the main heading, twice in the meta title, 2-4 times more throughout the document, and at 2-3 times in links and image alt text on the page.
Don’t forget to use bold, heading tags, and other emphasis HTML tags to highlight your keyword phrases. But don’t overdo it. If someone can tell exactly what your keyword phrase is without doing more than opening the Web page, you’ve probably included it too often or made it too emphasized. Remember, you’re ultimately writing for people, not a search engine.
Don’t forget less obvious locations for including your keyword phrase – like image alt text and title text on images and links. These are not hidden from your readers – anyone can see them who wants to. They are just not obvious at first glance, so they are less annoying to your readers but search engines still see them.
SEO Friendly Should Not be Bad Writing
As I said above, you should never sacrifice good writing for SEO. Most of the best ranked articles on nearly any topic you can name (Wikipedia notwithstanding) are written for customers first and SEO is at best a second or third thought.